There are many things that you need to know about SEO and if you don’t know much yet, it’s time you learn more about it. SEO or Search Engine Optimization is the procedure of enhancing the volume and quality of site traffic from search engines to a particular site or web page. SEO aims at free traffic and not paid traffic or direct traffic. SEO is very much related to search engine optimization but one should not confuse the two. While SEO is concerned about how your website ranks in search engines, search engine optimization deals with how your website is laid out and what text is included in the page.
SEO is one of the most effective internet marketing tools that one can use. There are many benefits of having a good ranking in Google and other search engines. The first and foremost benefit is that this will help you attract more visitors to your site. Once your site is on top of the Google rankings, you will receive more traffic and people will become aware of your presence. This will result in an improved sales cycle as well. You will be able to sell products at lower prices and also expand your business.
Search Engine Optimization is not about creating fancy websites or hires a team of ghostwriters to write SEO articles. SEO is about making sure that your website is laid out in a manner that it is easy to navigate. It should not be too long or disjointed. The text should be directly related to the topic and the title should not be too long either. There are a lot of other guidelines and tips that should be kept in mind while optimizing a site, so that your efforts can prove fruitful for you and your website.