How Does SEO Work?

SEO or search engine optimisation is a process of enhancing the quantity and quality of site traffic to either a site or a particular web page by search engines like Google, MSN etc. SEO targets mainly unpaid traffic and not direct traffic from advertisers. This sort of traffic is called organic traffic as the search engine algorithms for this sort of traffic are such that the user does not have any specific incentive to visit a site and hence the site gets more hits on a regular basis, which eventually results in higher search engine rankings for the site. Organic traffic is also more targeted than paying traffic as the user has no definite motive to visit the site and hence the search engines normally give more weight to such sites.

The first thing to do in SEO is to select a keyword or keywords to promote your website or web page. Many people make the mistake of picking irrelevant keywords. Make sure you select relevant keywords that have enough competition in the market. You can also use tags and meta tags to improve the ranking of your site. Meta tags allow you to specify rules for the website page that can be used for generating further information about the keyword.

Keyword research is an important part of SEO and content writing. One should check if the keywords you have chosen are very competitive. A keyword is said to be competitive if it has less searches but still receives enough traffic. Also make sure that you have the correct content on your site. Content writing refers to the creation of content for a web page. It includes text, images, video, and other related material.

Web Search Engine Optimization Techniques

SEO stands for Search Engine Optimization. This is a marketing technique used to increase the ranking of a website in the results pages of the search engine like Google, Yahoo, Bing, etc. The objective of SEO is to improve the quality and quantity of web site traffic to a particular web page or a website from search engines like Google, Yahoo, Bing, etc.

SEO targets free traffic as opposed to paid or direct traffic. SEO works on natural techniques so that the results are long lasting. SEO campaigns to help a web master with quality traffic from natural search traffic and also help with organic growth of the business. Some of the important points in SEO are listed below.

It is essential for an SEO campaign to include content on a particular page that is relevant to the keywords used for the search. This content should be useful to the viewer. In addition, the keywords used by the search engine in its queries must be relevant to the topic on that page. This ensures that the traffic generated by the user is targeted to those areas where the user is interested. links. The links from the original web master and the affiliate marketers have the maximum effect on the search engine rankings. For creating these links, many webmasters use reciprocal linking, which is a good SEO technique. Reciprocal linking ensures that the rank of the website associated with the reciprocal link is increased and hence the probability of traffic being driven to the site increases.