SEO stands for Search Engine Optimization. This is a marketing technique used to increase the ranking of a website in the results pages of the search engine like Google, Yahoo, Bing, etc. The objective of SEO is to improve the quality and quantity of web site traffic to a particular web page or a website from search engines like Google, Yahoo, Bing, etc.
SEO targets free traffic as opposed to paid or direct traffic. SEO works on natural techniques so that the results are long lasting. SEO campaigns to help a web master with quality traffic from natural search traffic and also help with organic growth of the business. Some of the important points in SEO are listed below.
It is essential for an SEO campaign to include content on a particular page that is relevant to the keywords used for the search. This content should be useful to the viewer. In addition, the keywords used by the search engine in its queries must be relevant to the topic on that page. This ensures that the traffic generated by the user is targeted to those areas where the user is interested. links. The links from the original web master and the affiliate marketers have the maximum effect on the search engine rankings. For creating these links, many webmasters use reciprocal linking, which is a good SEO technique. Reciprocal linking ensures that the rank of the website associated with the reciprocal link is increased and hence the probability of traffic being driven to the site increases.