SEO – What You Need To Know

There are many things that you need to know about SEO and if you don’t know much yet, it’s time you learn more about it. SEO or Search Engine Optimization is the procedure of enhancing the volume and quality of site traffic from search engines to a particular site or web page. SEO aims at free traffic and not paid traffic or direct traffic. SEO is very much related to search engine optimization but one should not confuse the two. While SEO is concerned about how your website ranks in search engines, search engine optimization deals with how your website is laid out and what text is included in the page.

SEO is one of the most effective internet marketing tools that one can use. There are many benefits of having a good ranking in Google and other search engines. The first and foremost benefit is that this will help you attract more visitors to your site. Once your site is on top of the Google rankings, you will receive more traffic and people will become aware of your presence. This will result in an improved sales cycle as well. You will be able to sell products at lower prices and also expand your business.

Search Engine Optimization is not about creating fancy websites or hires a team of ghostwriters to write SEO articles. SEO is about making sure that your website is laid out in a manner that it is easy to navigate. It should not be too long or disjointed. The text should be directly related to the topic and the title should not be too long either. There are a lot of other guidelines and tips that should be kept in mind while optimizing a site, so that your efforts can prove fruitful for you and your website.

How Does SEO Work?

SEO or search engine optimisation is a process of enhancing the quantity and quality of site traffic to either a site or a particular web page by search engines like Google, MSN etc. SEO targets mainly unpaid traffic and not direct traffic from advertisers. This sort of traffic is called organic traffic as the search engine algorithms for this sort of traffic are such that the user does not have any specific incentive to visit a site and hence the site gets more hits on a regular basis, which eventually results in higher search engine rankings for the site. Organic traffic is also more targeted than paying traffic as the user has no definite motive to visit the site and hence the search engines normally give more weight to such sites.

The first thing to do in SEO is to select a keyword or keywords to promote your website or web page. Many people make the mistake of picking irrelevant keywords. Make sure you select relevant keywords that have enough competition in the market. You can also use tags and meta tags to improve the ranking of your site. Meta tags allow you to specify rules for the website page that can be used for generating further information about the keyword.

Keyword research is an important part of SEO and content writing. One should check if the keywords you have chosen are very competitive. A keyword is said to be competitive if it has less searches but still receives enough traffic. Also make sure that you have the correct content on your site. Content writing refers to the creation of content for a web page. It includes text, images, video, and other related material.